Apple just announced the iPhone 13, the same lineup as the iPhone 12. Four new iPhones were announced. Some people were surprised when Apple announced the iPhone 13, Pro, Max, and the iPhone 13 Mini. They thought it would be gone for good this year.
However, Apple decided to keep it for one more year, even though it is a sinking ship, and now they are planning to change it.
iPhone 14 Mini – The Sad Story of the “Mini” Product’s Failure
At this point, it’s not surprising that the Mini model of the iPhone is failing so badly. This has been happening for a while, not just with the iPhone 13’s Mini. I thought it was a good idea and liked making a smaller, more compact phone, but many other people disagree, and it’s been showing in Apple’s sales for a while, which is what Apple cares about in the end.
For example, during the second quarter of 2021, the iPhone 12 models made up 63 percent of all sales in the US, but of all the iPhone 12 options, the Mini had the lowest share. This has been the case since the iPhone 12 Mini didn’t have the specs and features to make it a successful product and was slowly falling for a time.
Second Chance for Apple
So, the iPhone Mini was a good idea at first, but sales showed that it wasn’t going anywhere. Despite this, and although Apple isn’t usually this forgiving, they still decided to give it a second chance, and they did release an iPhone 13 Mini even though many people thought they wouldn’t or at least shouldn’t.
Maybe they thought it was just a matter of time before it started selling, or perhaps they thought they could change it a bit with the iPhone 13 and make it successful, or maybe they didn’t have another option to replace it. But now, according to many reports, they finally have a choice and seem to have a plan to replace it.
Apple’s Grand Scheme for the Future
So, Apple’s big plan starts with the iPhone 14, the next model of the iPhone, coming out in 2022. This is when the iPhone Mini will finally be taken off the market.
But Apple still wants to stick with a lineup of 4 different phones since this gives us customers many options and seems to work well for Apple. So, the next step would be to release a new iPhone to replace the Mini as the fourth iPhone in their new lineup. This is where the new “iPhone Max” comes in.
Instead of the usual Mini iPhone, 5.4 inches, there will be a new “iPhone Max” of 6.7 inches. The other three iPhones will stay the same. There will still be an iPhone 14 and iPhone 14 Pro with a 6.1-inch screen and an iPhone 14 Pro Max with a 6.7-inch screen.
Apple just realized that people don’t want smaller versions of phones anymore. Instead, they enjoyed bigger phones, and the iPhone 12 Pro Max was the most popular model of the iPhone 12 lineup, even though it was the most expensive. It made perfect sense for Apple to finally replace their worst-selling model, the Mini, with a new version of the iPhone that is selling the most.
The iPhone Max will be a bigger version of the cheaper iPhone. This means it won’t have some of the “Pro” features, like the best camera, but it will also be much more affordable and give people who want a bigger iPhone but can’t afford the “Pro Max” a great alternative, which is likely to bring in more sales for Apple.
Conclusion about iPhone 14 Mini
A small part of me liked the idea of a smaller phone, but I think Apple did a lousy job of making it, and more importantly, I don’t think there’s much of a market for it. Even though I thought it was a good idea, I didn’t know about it when I bought my iPhone last year.
So, it makes sense for Apple to get rid of it. It comes down to math. Apple kept track of how well each model sold, got rid of the ones that didn’t sell well, and made a new, cheaper version. On paper, it looks like the iPhone Max will probably be the best-selling iPhone next year.
But this isn’t a sure thing because Apple wouldn’t want it to happen since it won’t be that expensive, and they’d instead, their more expensive models sell the most, which is what they’ll try to make happen.
For example, many rumors say that Apple will finally get rid of the notch and replace it with a hole-punch camera next year. However, many reports say this will only happen on the more expensive “Pro” models, while the iPhone 14 and 14 Max will keep the notch. This possible redesign will make many customers pay more for the iPhone Pro Max. For example, I’m sure Apple will use many other strategies to boost sales in whatever way they think will work best. However, it will be nice to know that you won’t have to pay a lot more to get a bigger screen now that a cheap iPhone with a big screen is on the way.