Google has made a big difference in the world of technology, no doubt about it. Google has created so many experiences over the years that have changed the industry as a whole. This is true for mobile phone technologies (Android) and desktop/laptop experiences (Chrome/ChromeOS).
With this trend sure to continue, I want to tell you why I think Google is getting ready to win the car market without making a car.
The Vehicle – CAAS
Cars as a service. I’ll admit that I just made that up a few minutes ago, so if any big tech companies want it, I’ll charge them a measly $5 if they’re interested. I’m sure that cars are becoming more and more about service and less and less about ownership.
With Lyft and Uber continuing to grow and many companies testing the waters with micro-mobility-based vehicle rentals, it’s clear that there is a market for CAAS. All of this shows that software is one of the best ways to provide a service, and Google is great at it.
Whether we’re talking about Android Auto, Android Automotive, Google Maps, or something else, I firmly believe that Google has the potential to offer a fantastic service to people who want to get around in a car without having to deal with all the usual hassles (Buying, insuring and any other regulation that needs to be followed around the world).
I mentioned Google Maps briefly, but I didn’t discuss how powerful it is. When you think about how software is distributed, it’s crazy to think that more than a billion people use Google Maps. When you think about how people got around twenty years ago, it’s even crazier.
MapQuest? Atlas’? When you think about it, Google Maps is crazy. That said, Google Maps is already used by more than a billion people for navigation, and many of them are probably in cars. It’s easy to see how car manufacturers will become increasingly dependent on Google Maps to keep their cars working.
When Google Maps is front and center in a car, all of Google’s other platforms and services are also front and center.
Technology companies won’t stop until we’re all connected in some way, and Google is no different. This could happen in some ways, like with Google Maps, which I’ve already discussed.
I think Google could keep making their cars more connected. Imagine a world where your infotainment system is built around your favorite smartphone instead of the proprietary nonsense that has plagued the car industry for decades.
You’ll get updates regularly, and you’ll also be offered a lot of new features even after your car is on the “used market.” Connecting smartphones to cars could happen in one way or another.
Even in 2022, it’s clear that Google is doing a lot to make its services a part of our daily lives. Whether at home, at work, or while going from one to the other. With the rise of electric cars and micro-transit, I’m sure Google will do what they did with the smartphone and make sure that transportation tech stays cheap, open-source, and easy to use.
This is what I think will happen with Google’s transportation plans in the future. Now I want to hear what you all think! Is Google strong enough to compete in the world of cars? What’s the deal? Share your ideas and thoughts in the space below!